Tel: +44 (0) 20 7836 6966 , +44 (0)207 247 8121 Email: info@shakespearecollege.com
 
Marketing
 
ABE Marketing programme allows you to specialise in a dynamic and creative area that can have a great impact on the bottom line of a company.Marketing is an important function that brings companies and clients closer to each other.
Those qualified in marketing play a key role in business development, since creativity and analysis form the backbone of this discipline. Students completing the programme will have the opportunity to progress to the final stages of a degree and will benefit from enhanced career prospects.

Entry Requirements
Above 18 years

LEVEL OF ENGLISH:
  • Intermediate

Certificate Level

  • No formal qualifications required
Diploma Level
  • 2 A-levels (or equivalent) or
  • 2 years work experience or
  • Completion of Certificate Level
Advanced Diploma
  • Completion of Diploma Level

Mode of Studies
FULL-TIME:

  • 15 hours per week

COMBINATION COURSE:

  • 15 hours per week,
  • ABE Marketing and Advanced English/IELTS classes.
Duration
  • From 6 months to 3 years
Levels & Content
Certificate
  • Introduction to Business
  • Introduction to Business Communication
  • Introduction to Quantitative Methods
  • Introduction to Marketing

Diploma Part One

  • Economic Principles and their Application to Business
  • Organisational Behaviour
  • Quantitative Methods for Business and Management
  • Principles of Marketing

Diploma Part Two

  • Marketing Policy, Planning and Communication
  • Marketing Information Systems
  • Marketing in Action

Plus two from:

  • Principles of Business Law
  • Human Resource Management
  • Systems Analysis & Design

Assessment
All subjects are assessed by a three hour written external examination.

Progression
ABE Advanced Diploma holders can fast-track to the final year of many Bachelors Degree programmes.

Start Dates
For start dates of this programme, please contact the college directly on +44 (0)20 7247 8121.

Fees
The current fee schedule for this programme is available in section Fees.

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